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How Behavior Spreads PDF
By:Damon Centola
Published on 2018-06-12 by Princeton University Press

A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. While it is commonly believed that |weak ties|—long-distance connections linking acquaintances—lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change. Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

This Book was ranked at 17 by Google Books for keyword Behavioural Psychology.

Book ID of How Behavior Spreads's Books is szNEDwAAQBAJ, Book which was written byDamon Centolahave ETAG "kTy4tNfhI3Q"

Book which was published by Princeton University Press since 2018-06-12 have ISBNs, ISBN 13 Code is 9781400890095 and ISBN 10 Code is 1400890098

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Book which have "312 Pages" is Printed at BOOK under CategorySocial Science

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Download How Behavior Spreads PDF Free

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Download How Behavior Spreads PDF

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